Bottled Water

I realized I kind of stopped giving descriptions to my entries a while ago. This one isn’t going to be much different.

There’s a company that’s in the business of selling the most necessary element for life encased in a tiny plastic bottle, supposedly designed for easy transport. This company, William’s Water Co., has had amazing success with their newest product. “William’s Water Experience.” Why is it an experience? Because that word will sprout money. People will want to experience the Experience simply for the sake of the experience. But this verbal sleight of hand is not the company’s achievement. The reason for the success of the Experience is the description it is given with the television spots, the magazine pages, the snippets before movies, and the giant boards which litter the sides of highways. The smiling faces, each ad has a different person but the faces remain the same, are what tell those watching the secrets behind the production of the Experience. The key aspect of the liquid is the flavor. It’s a familiar flavor, but on e which nobody can define. In the beginnings of these many ads they are told of other flavored drinks, sodas with their lack of nutrition, and flavored waters with their calorie count, but somehow the Experience is different. Not only does the experience provide a unique taste different than its sugary competitors, but it also lacks calories and is good for the body. It’s free, empty, no counting needed, drink as much as you like and never see your waist line increase, keep those skinny pants on, no worries about fat, cholesterol, sodium, potassium, drink on e with breakfast, with lunch, with dinner, with everything in between, for god’s sake drink. With its unique familiar flavor there is no other choice. They are told of a discovery which was made in Middle America. Donald Williams, Donny for short (they like the personal tone there), while playing with his kid in his back yard discovered a mysterious fount which is where the main supply of the Experience comes from. It is from this original fount which Donny first started supplying his newly formed company with its product of choice, with the Experience. And it is from this source that the water still springs from to this day. This being said, the story behind the Experience is true to an extent. Those who drink the Experience regularly always default back to the nostalgic feeling the taste gives them. Nobody has yet to pinpoint this reaction of the tongue because its origin has gone out of style. The taste is familiar because it is the taste of calcium carbonate, it is the taste of magnesium, it is the taste of fluoride. The Experience is a familiar experience because it’s what people find in pipes which connect to taps which stick out of sinks across the country.